1. The Mac... it just works.
Ask them — the millions of people who use and love
their Macs — why it’s
such an integral part of their lives, and most will tell you that
it’s because it just works. Letting them do what they want
to do. How they want to do it. Intuitively. And there’s good
reason. Only with a Mac do you find absolutely flawless integration
of hardware and software. Only with a Mac do you get an operating
system built by the same people who built the computer it runs on.
Take a Mac out of its box, and you experience that hand-and-glove
fit from the get-go. Plug it in. Turn it on. And you’re ready
for anything. That’s because with a Mac, you’ll find
all of the essentials built right in. USB. FireWire (IEEE 1394).
Ethernet. Modem. Macs even come with built-in antennas for wireless
networks. And every Mac comes with drivers for most of the printers,
joy sticks, DV camcorders, keyboards, storage devices, digital cameras,
input devices, MP3 players and game pads you’ll be connecting
to those ports. So when you plug them in for the first time, they’ll
just work, too.
2. It doesn’t crash.
Are you just a tad too well acquainted with the notorious
“blue screen of
death”? Bid it a fond farewell. With Mac OS X, you’ll
become accustomed instead to industry-leading stability. In this
elegant new operating system, memory is fully protected and applications
can’t conflict with the OS or one another. And, oh yes, Mac
OS X is built on the industrial strength of UNIX. Most Fortune 500
companies, governments and universities rely on UNIX for their mission-critical
applications. And now, so can you.
3. Simply the best in digital music.
critics all agree (and how often does that happen?) — not
only does iTunes turn the Mac into an unequalled digital jukebox,
but iPod has no peer among MP3 players on the market today. iTunes
makes it easy to convert the music from your CD collection into
MP3 files. Lets you make playlists to match your every mood. Offers
one-button burning of audio CDs. And seamless integration with MP3
players. Like iPod. Which fits in your pocket, weighs just 6.5 ounces,
holds up to 2,000 songs, features lightning-fast music transfers
via FireWire, plays for up to ten hours and lets you bring your
music wherever you go.
4. The missing link in digital photography.
Everyone loves iPhoto, which revolutionizes the way you
save, organize, share
enjoy digital photos. Included with every Mac, iPhoto lets you easily
download, organize, find and share your photos — as prints,
in a slide show or on a website it will even help you build. Simply
drag your mouse, and iPhoto magically grows or shrinks your photo
thumbnails. So you can view individual shots in detail or see hundreds
of photos on the screen at once, and quickly scroll through thousands
to find the one you’re looking for. iPhoto even lets you create
your own custom coffee-table books. You may never go back to using
a film camera again.
5. Your own digital entertainment center.
Designed and built for today’s digital lifestyle,
the Mac offers a complete ensemble of di
tools. In addition to iTunes and iPhoto, Macs come with iMovie and,
on all systems equipped with a SuperDrive, iDVD, as well. Like the
Mac itself, they’re easy to use and work together flawlessly.
You’ll use iMovie to turn raw video footage into polished
films — complete with soundtracks, titling and effects —
that friends will actually ask to watch over and over again. And
iDVD will let you burn your photos and movies onto DVDs that can
be played on most commercially available DVD players.
6. Goes everywhere you go.
We think computing on the go should always be a first-class experience.
That’s why we de
our PowerBook and iBook computers the way we do. Light. Thin.
Displays so bright and clear, you’d think you’re working
on a desktop system. And they come standard with what some other
laptops consider “extras”: capacious hard drives,
built-in optical drives, USB, FireWire, Ethernet, modem, video
out, audio in, WiFi. Consider this: Can your PC laptop go coast
to coast with just one battery? Can you put the system to sleep
just by closing the lid? Does it wake up instantly? Can your PC
laptop automatically switch between Ethernet, dial-up and wireless
connections on the fly? Without a restart? Ours can.
7. it’s built for the Internet.
When did you last configure a PC for the Internet? Take
you long? It won’t on a Mac
Fact is, most of our customers are up-and-surfing within 15 minutes.
And that includes people who never touched a computer before in
their lives. What will your experience be like? You’ll find
moving your favorites, email contacts, and email messages to the
Mac mere child’s play. And wait till you try the software.
Microsoft built features into Explorer and Entourage found nowhere
else, features that make browsing and email on a Mac an absolute
joy. Feel like chatting? AOL Instant Messenger, Yahoo Messenger,
MSN Messenger — all your favorites are available. In fact,
you’ll find tons of Internet tool options. That includes QuickTime.
When it comes to world-class streaming video, no product offers
a better digital media experience. (And with QuickTime 6, we just
upped the ante.) Of course on a Mac, it’s just as easy to
stream video, chat, read email and surf wirelessly. That’s
because every Mac is ready for WiFi (802.11) — we call it
AirPort — right out of the box.
8. Office is Office, and then some.
The transition to a Mac is easy in part because you’ll
continue using the same
you already know. Microsoft Office vX for Mac OS X gives you Word,
PowerPoint and Excel, all with the same familiar features and shortcut
commands. And thanks to exclusive features, the Mac versions improve
on their Windows counterparts. Office documents are all fully compatible
between Mac and Windows, so you can share everything from spreadsheets
to presentations. Beyond Office, you’ll find you can run more
than 3,000 applications designed specifically for Apple’s
new operating system, Mac OS X. You can do anything you’d
dream of doing on the Mac — from CAD to databases to finance.
9. Works effortlessly with PCs.
Standards let everyone work together harmoniously. That’s
why Apple has
adopted so many of them. Take networking. Networking on a Mac is
built on the same technologies used by PCs. As a result, the Mac
is at home on PC networks (or just about any other kind), making
the business of sharing files and printers with PCs entirely painless.
And in Mac OS X you don’t have to be a network administrator
to make it all work. What’s more, Gigabit Ethernet is built
in. As is support for 802.11 wireless, so you can network without
cables inside your house using AirPort or another wireless access
point. Of course, you can also swap files via data CD, floppies
or Zip disks. And most new peripherals connect via USB or FireWire
(two other industry standards), so you can use them with either
PCs or Macs.
10. It’s beautiful.
Our designers and engineers agonize over every millimeter
of every new
model, and every pixel of the user interface. The result: ergonomic
products that are the toast of the design world. iMac. PowerBook.
iPod. iBook. You can see obsession with design and detail wherever
you look: the spring-loaded screws that secure the bottom plate
of the new iMac, laser-etched text where others would put a sticker,
the tough colorfast polycarbonate cases of the iMac and eMac, the
swing-away door on the Power Mac G4, the elegant optical mouse included
with all desktop Macs, the instructions on the back of the door
you open to add memory to an iBook or PowerBook. They’re objects
that would be striking even if they weren’t computers. Tools
that are, at every level, a pleasure to use.